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Coaching works as a partnership between coach and client. It helps you to clarify your goals, to make them challenging and motivating, then to achieve those goals with the energy that comes from your deepest values. Coaching helps build Accountability, Ownership and complete responsibility of our lives.

At its core, Coaching helps you find answers in terms of Why, What and How of your personal and professional life. The coaching structure helps you achieve a higher level of performance in a much shorter period of time. Coaching helps you find and operate at your full potential.

ICF ( International Coach Federation) defines Coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

Coaches are specially trained to work with people in all walks of life to help them achieve their goals, live their values and be the best they can be. As a personal and professional coach, we help clients identify and articulate their motivations and desires, develop strategies to overcome limiting beliefs, roadblocks, and help them step outside of their comfort zones to get what they want faster.

Coaching is not telling people what to do; it is helping them clarify and control their life. It is helping them evaluate what they are doing now in their life in the light of their Goals, Dreams, Values and Intentions. It gives them new choices and leads to change with Action.

A coach will help you to explore the present and design the future you want. It will enable you to achieve your goals and live your values. A coach is at your service.

Coaching leads you to your own solution. We are much more likely to implement solutions we develop ourselves as opposed to one that someone else tells us.

The coaching process helps increases our Choice bucket or the set of Choices. Most of the times, when we feel, we are stuck, we are basically short of choices. Coaching help us expand our thinking, and increase the set of options, choices. Thereby empower us in making better decisions. Coaching works because, It helps us,

  • Enhance our thinking, and expand our choice bucket, options.
  • Challenge our thinking, assumptions, rules, which does not serve us as an individual
  • Broadens corrects and re-align our perspective, and help us look through the situations from multiple aspects
  • Get rid of our limiting beliefs, and help us reset our Belief system
  • Push us out of our comfort zones, where deep learning happens

Effective coaching also crystallizes your vision, develops your plan and holds you accountable to ensure you achieve success. The coaching structure helps you achieve a higher level of performance in a much shorter period of time. A supportive coaching structure further helps you gain new perspective on both your business and personal life, and thereby creates desired results through improved behavior and performance.

Our Coaching adheres to a form of coaching that honors the client as the expert in his/her life and work, and believes that every client is creative, resourceful and whole.

The coaching philosophy is that human beings are a treasure of abilities, qualities, wisdom, intelligence and strengths that needs to be brought out so as to make them reach their best versions. Positive psychology gives importance to behaviour change through awareness and choices to reach the desired outcome or goal or solutions. An individual is a creator of his own life and Coach helps in facilitating changes in the person and in realisation of the potential.

Coaching is gaining popularity in business because it is one of the most cost effective ways of making people, and organizations more effective. It demonstrates the commitment of the business to their people.

It is growing popular generally because people now expect to be able to do more, and to fulfil their dreams and goals, mental, emotional, financial and spiritual. A coach helps people to do that. A coach is someone committed to your advancement and well-being.

A coach helps you see a bigger picture and understand the steps it will take to create this picture, and assists you in making tough decisions. You will have the confidence and support to handle situations and problems that have kept you from achieving business and personal dreams. Coaches also:

  • Help organize your thoughts
  • Assist with forming a plan
  • Collaborate with you on ideas
  • Hold you accountable

A coach helps you connect the dots of your life looking forward, instead of backward.
Coaches helps client to

  • See Possibility
  • Gain Clarity
  • Develop Clear Intentions
  • Work on specific aspects of life, business
  • Work on what they want to create in living a successful life – “ on purpose”

There are many benefits to being a part of the Coaching process. The personal benefits of coaching are wide-ranging and can positively impact an individual’s career if they are engaging with their coach. This process can help develop individuals across a wide range of needs and can even benefit them on a personal level. Coaching has been known to boost confidence, improve work performance, and build effective communication skills. Other potential benefits can be :

  • Coaching facilitates the Individuals to establish and act towards achieving goals
    Coaching gives the individuals an opportunity to define their career goals in a realistic way. With the assistance of a coach, they can set these goals and then actively work towards them. This will increase the likelihood that the goals will be achieved.
  • Coaching has resulting in Increased Engagement of Individuals at their workplaces
    Coaching engages participants with its unique one-on-one feedback and lots of encouragement. When an individual becomes engaged with their workplace, they can contribute more effectively to the team and the organization. This engagement also helps to increase retention rates and productivity, benefitting their careers as well as their overall organization.
  • Coaching creates a Safe Place for individuals to Gain Perspective
    Having a Coach gives the individual a safe space to go and talk through sensitive issues. The coach is a third-party participant, and their ability to remain uninvolved but give guidance allows the coachee to gain perspective without feeling intimidated by someone within their own organization.
  • Coaching leads to Deeper Level of Learning for Individuals (Self and Others)
    Corporate coaching is not just about improving an individual’s skills in the workplace; it takes learning to an even deeper level. Through Coaching, an individual can learn more about themselves, find out how they are perceived by others, and improve on areas of their personalities that they are not satisfied with.
  • Coaching Builds Personal Awareness and leads to higher levels of Self Awareness
    A coach can help their coachee create new insights with regards to improve themselves, but more importantly they can help them become aware of their blind spots. These blind spots are areas of the individual’s work or personality that they may not see, but that need improvement. Once the individual is aware of these areas, they can work with the coach to begin improving them.
  • Support for Improving Specific Skills
    Having support for improving skills can be extremely beneficial. Simply knowing that someone is there specifically to help in goal achievement is an important part of progress within the coaching process. As skill building is often the focus of coaching relationships, there should be specific emphasis on which skills to build so the coaching is efficient and directed. These skills can include communication, delegation, conflict management, team building, and persuasion.
  • Greater Ownership and Accountability
    Individuals / Employees are observed with Increased Ownership, Responsibility and Accountability for their actions, thereby their lives. Since the Goals are mostly set by the client, they are more likely to achieve it.
    To sum it, Individuals will have a more satisfying and happier life in every aspect. Professionally, they will be more effective and skilled at their work and get better results.

For organisations, coaching is a long-term investment for higher business performance. It is the most cost effective way of getter higher performance from key individuals. Coaching is evidence of the company’s commitment to developing its people and contributes to a supportive organisational culture with high morale.

Benefits of Coaching to Organizations

  • Increase in Productivity and Performance
  • Helps in building a Culture of Accountability and Ownership
  • Improvement in Communication Levels – Interpersonal and Intrapersonal
  • Team Building – Improved Business relationships – People, Departments, Customers
  • Improvement in Employee Retention Rates
  • Improved Morale, Satisfaction and Helps in creating Happy Workplaces
  • Builds a Multi-Level Leadership Pipeline by empowering employees


  • Relationships 
  • Life Purpose
  • Goals
  • Emotional Intelligence
  • Beliefs / Rules/ Values
  • Limiting Beliefs
  • Parenting
  • Health and Wellness
  • Stress Management
  • Finances
  • Self- Esteem
  • Career Transition
  • Self Confidence
  • Time Management


  • Relationships 
  • Strategic Thinking
  • Leadership
  • Conflict Resolution
  • Feedback for Feed forward
  • Sales
  • Business 
  • Mission and Vision
  • Goal Setting
  • Team Building
  • Time Management
  • Decision Making
  • Innovation and Design Thinking
  • Communication

People are looking for accountability, support and structure to achieve their goals, as well as to be held responsible for specific actions.

Everyone and anyone. Organisations hire coaches to improve teamwork, to coach executives and help managers. Individuals hire coaches to improve their life, their relationships, and their general happiness.

Maybe. A few people have the ability to motivate and course correct themselves on their goals. But for the rest, working with a coach helps them reach a higher level of achievement — in a much shorter period of time.

Absolutely Not. Working with a coach means you have decided to succeed — and get there faster than if you worked alone. If your Organisation is thinking of hiring a Coach for you, it means the Organisation is investing in your growth and Success. They want you to succeed, thereby Organisation grows.

Coaching helps you find and operate at your full potential, and helps you achieve a higher level of performance in much shorter period of time, vis-à-vis if you were to operate on your own. 

Also, Coaching is not restricted to only your Career, but helps you view your life holistically – 360 degree view on both personal and professional front. 

Some people who are skilled to Self-Coach can do on their own.

There is a difference in Managing and Coaching Teams. The below table can help you reflect on where do you stand as Leader – Manager or Coach. More and more organisations worldwide are adopting and working towards building Coaching Culture.

Leader as a Boss

  • Talks A Lot
  • Telling and Directive
  • Presumes
  • Seeks Control
  • Orders
  • Works On
  • Assigns Blame
  •  Keeps Distant
  • Focus On The Task
  • Judgemental
  • Behavior and Individual are integrated 

Leader As A Coach

  • Listens A Lot
  • Asking and Empowering 
  • Explores 
  • Seeks Commitment 
  • Challenges 
  • Works With 
  • Takes Responsibility 
  • Makes Contact
  • Focus on the employee 
  • Non-Judgemental 
  • Is able to segregate behaviour from an individual

No. The coaching does not create dependency. The Coaching process starts with Contracting, setting expectation and the ground rules. Coaching is co-created by both the Client and the Coach, yet the client is responsible for, and owns the results of Coaching.

Coaching is an equal synergistic partnership and Coach works to make the Client more self reliant, independent, autonomous in achieving what they want.

You and the Coach decide together on the Coaching Agreement, Expectations, Roles and Responsibilities and how often the sessions will be, what form they will take (for example by telephone and/or face to face) and the duration of the coaching arrangement (for example, three or six months).

This varies from Coach to Coach ; it depends on the Coach’s Area of Expertise, Coaching Skills. You can Ask the coach you want to engage to explain their fees.

Your level of commitment will equal your level of success. The price is simply the time needed to do what is necessary to improve. A typical Coaching Engagement lasts anywhere between Four to Six Months. The frequency of the Sessions can be fortnightly or monthly.

Coaches provide support and help others decide what options to consider and what solutions are appropriate. Consultants typically tell you what to do based on your situation.

A Mentor maybe a senior person in the business who guides a junior person from their greater experience. A Coach does not have to be a senior person in the client’s line of business. The client has to know the business, not the coach.

Coaching and mentoring are closely related terms, interchangeably used and yet there are lot many differences.

Coaches and mentors share similar skills and processes. Mentors, however, are expected to have expert information about the topic of discussion. Mentoring is a process for transferring knowledge, insights, and expertise from one person to another.

Coaches, on the other hand, do not need to have expert knowledge about the topic being discussed. The role of the coach is to support a coachee to generate his or her own solutions and ideas. The mentor can be seen as an adviser or wise counsellor while the coach is more of a facilitator and thinking partner.

A key differentiator is the directivity or non-directivity of the person in the supporting role. Although both coaches and mentors can direct the conversational process, the coach is nondirective when it comes to what the coachee should do. This means that the coach does not advise, guide, or make suggestions about actions that a coachee might undertake.

On the other hand, the mentor has a more directive role. Mentors are expected to provide suggestions, share insights, and impart guidance. As you can see, both roles have the same intention of supporting the coachee or mentee. In coaching, the support takes the form of facilitation while in mentoring, the support involves direct guidance.

Coaching is best suited for Adult Learning, since Adults have a deep need for Self Directed Learning. And every individual is resourceful.